The Traffic Snake Game

Summary

The Traffic Snake Game aims to break this vicious cycle of parents driving their children to school, by encouraging schools, children and parents to adopt walking, cycling, car sharing or public transport when travelling to and from school.

Context

This campaign is designed for primary schools and aims to encourage children, parents and teachers to adopt walking, cycling, public transport or car sharing when travelling to and from school.

Usually the duration of the campaign is two weeks and is aimed to break down negative perceptions, such as the concern about road safety, and promote sustainable modes as fun and healthy for both parents and children.

In Alba Iulia 4 primary schools were involved in the last years in this campaign.

Results

By walking and cycling, children become more aware of their surroundings and develop road safety skills as well as improve their ability to anticipate other users of the road. Furthermore, walking and cycling contributes to the recommended amount of daily exercise that children need. It also reduces congestion and parking pressure in school environment.

Challenges, Opportunities and Transferability

Traffic Snake Game is being implemented in 18 EU countries.

In Depth 

http://www.trafficsnakegame.eu/romania/